Drive Shack Inc. came to us with an idea for a new venue. A place that’s made for an epic night out. A place where there’s craft cocktails, curated cuisines and oh yeah, mini golf. They would call it, Puttery. To say that we had fun with this one is an understatement.
Make O’Charley’s profitable again, that’s what we were asked to do. Stand out from all the other casual dining chains by standing for something. No need to make anything up, just remind people why they came there in the first place and ride the wave of new south sentimentality rising from Nashville’s popularity — Classic American with Southern Roots. A simple notion that was fulfilled by the work and new menu items that we had a hand in developing.
Stein Mart wanted to attract a younger customer while not abandoning their current customer. We did everything from influencing its direct mail design and refreshing its brand identity, to launching ongoing campaigns and delivering a fresh perspective on social media. We also introduced “Saving Is A Beautiful Thing”, a tagline that nodded to the most current fashion at prices that aren’t high fashion.
Noone thinks about pest control until you need the pests controlled. US Pest, a local family owned pest control company came to us because they were ready to stand out among their national competitors. Yeah, we can do that.
Nestled in the Smoky Mountains, Pigeon Forge attracts more than 10 million visitors annually.
Saint Thomas Health challenged us with developing a fresh new position to help unify five separate facilities under one brand name, platform and culture. Our campaign idea was “Nothing shall be impossible”, a subtle take on a passage from the Book of Luke. Using actual patient stories, the campaign was welcomed by hospital staff and the Nashville community.
BOHAN - COMMARTS2016
Great movies are more than just entertainment. They move you. And they impact our culture. Turner Classic Movies did a series called THE ESSENTIALS. Movies that are as powerful today as when they first came out.
Fly fishing rods aren't just cranked out. They're loved. Show some respect. Respectfully.